Bounce - # Bounces reported by destination server.
Spam Report - # recipients that marked this email as spam.
Open - Total # of times this email was opened. Can only be tracked when recipient's system allows it. Will be lower than reality.
Unique Opens - # of recipients that opened this email. Each recipient is counted only once.
Open % - # of unique opens divided by the total # of emails sent.
Total Click-Thrus - Total # of times any links were clicked.
Unique Click-Thrus - # of recipients that clicked a link in this email. Each recipient is counted only once.
Click Thru % - # of unique click thrus divided by the total # of emails sent.
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