Filling out the details of your YouTube business account
There are many moving pieces to any given YouTube channel, but the following information will represent some must-dos.
Click on the “Customize Channel” link. You’ll be presented with the following screen which clues you on what your channel needs to appear more complete.
Channel icon and artwork
Before anyone actually views your video content, make sure that you’ve crafted imagery for your channel that clicks with your brand. Just as you have a dedicated icon and banner for the likes of Facebook or Twitter, YouTube is no different.
The dimensions for YouTube images are as follows:
- Channel icon: recommended as 800×800 pixels, displays as 98×98 pixels
- Channel banner: 2,560×1440 pixels, safe area for mobile and web (without text and logo cropping) is 1546 x 423 pixels.
Since these dimensions are relatively large, you need to use high-res images rather than pictures that could get cut off or distorted. This is where resources such as Canva are invaluable as you can craft such images in a matter of minutes thanks to their ready-to-go templates tailor-made for YouTube channels.
Let’s start with our channel icon. When you go to change your icon for the first time, you’ll be provided the following prompt.
Meanwhile, updating your channel art results in a straightforward image upload screen as well.
When uploading your creatives, YouTube provides you with a preview and cropping option to make sure nothing gets cut off. This might take a bit of trial and error to get right, but doing so ensures that your account looks professional.
And here’s the end result of updating our sample channel’s imagery after whipping up a couple of quick examples in Canva.
Hey, not too shabby!
There is no blanket approach to YouTube images – this means you have plenty of creative freedom with your channel.
It may take some experimenting to get your YouTube business channel’s images to your liking, but taking the time to make your channel aesthetically pleasing is definitely worth it.
However, your YouTube channel isn’t quite 100% yet: it’s time to fill out some key details.
Easy to overlook, the “About” section of your profile is a crucial piece of figuring out how to create a YouTube channel that actually results in long-term leads and followers. Not only is this a place to make a personal impression of your viewers, but also funnel them to your social profiles or homepage.
Channel descriptions don’t have to be rocket science, though. A brief mission statement or welcome message is all that’s really necessary. If you want to include a few links or a call-to-action, go for it.
Oh, and don’t forget to add a business email as an extra point of contact.
The last piece of your description is arguably the most important. That is, adding in links to your homepage, social profiles and any other places you’d like your YouTube traffic to land. Including these links increases the chances of your traffic becoming long-term followers of your brand.
YouTube allows you to add up to five links and customizable hyperlink text up to 30 characters.
After filling out the description, the end result looks something like this:
As an added bonus, YouTube adds your site’s social links to your channel banner to make them even more accessible to viewers.
Your description isn’t a place to stuff keywords, but rather let your viewers know the purpose behind your YouTube business channel and what you’re doing beyond the realm of YouTube.
Featured channels and activity
Just like any other social network, YouTube represents a community. Signaling yourself as an active participant in the community means following other channels, liking other videos and letting your viewers know that you’re involved in your industry.
Highlighting featured channels and “liked” videos is a subtle way to show your fellow YouTube creators some love. Likewise, it’s a smart strategy to make your YouTube business channel appear more active if you don’t plan on uploading frequently.
Which channels should you feature and “like,” though? While there are no hard and fast rules about who to engage with, stick to these pointers:
- Highlight industry leaders and influencers (hint: but not competitors)
- “Like” the content of companies or creators that you admire or find entertaining yet relevant
- Avoid any content that could be perceived as controversial or otherwise unrelated to your business
On that last point, try to keep things strictly professional in terms of activity on your YouTube business. If you want to “like” the latest Taylor Swift video or leave a comment on a political video, do so on your personal channel.
In your channel settings, make sure to have your subscriptions and “liked” videos set to public so viewers can see them.
Your “liked” videos and subscriptions will be featured across your various profile tabs, which helps complete your profile.
Now that your profile is ready for action, you can upload your first video and start publishing.