Event marketing for your clients is one of the most important strategies in your after unit. The thanksgiving Pie Give Away is a complete sequence of emails, direct mail postcards and a “request to take action” message on the pie box.
This relationship building allows you to celebrate your shared values during the thanksgiving season.
Using each component of this strategy you simultaneously build rapport with your tribe of past clients, friends and family while giving them an easy opportunity to share their experience of working with you.
- To say thank you for introducing you or even being willing to introduce you to a future client.
- Provide past clients an easy process to share their story about working together.
- Allows you to celebrate your shared values during the thanksgiving season.
- Build rapport with your tribe of past clients, friends and family while giving them an easy opportunity to share their experience of working with you.
The best way to learn and implement this strategy is to review the information twice:
- First to understand the overall process.
- Then to follow the instructions step by step.
Schedule Remodel Time to study and implement this strategy. This part is essential. You must determine the date you want to send your first email/postcard and the date you want to send your second email to follow up and your final 3rd email to say thank you. We strongly suggest that you put this in your calendar to ensure your success.
WATCH THE VIDEO BELOW TO SEE A REVIEW OF THE STRATEGY
Thanksgiving Day Pie Give Away Sequence
Go to myClients>Email Templates (located at the bottom left of the action center in the middle of the myClients homepage)
Email #1 - click on the Samples button in the top right of your email templates, scroll down to "BRO Program - Thanksgiving Pie 1 of 3
Sample of Email #1
Subject - I Have A Free Thanksgiving Day Pie For You
Because I want to celebrate Thanksgiving Day with you, I have a delicious pie as a gift for you and your family. I'm ordering your pie this week so please tell me what kind you want for your Thanksgiving Day dessert.
Your choices are: Pumpkin Pie or Apple Pie
Simply reply now and I’ll place your order. You can pick up your pie at my ofﬁce 2343 Lamb Dr., Evergreen Park on Wednesday, Nov. 24th between 9am and 6pm.
I’m really excited to share the Thanksgiving Day holiday with you!
By Referral Only Homes
Thanksgiving Day Pie Postcard
Below are samples of the postcards front and back. Just update the sections in red to show the correct phone number/address/date and time. You'll want to send this postcard out the same day you send Email #1.
Click here to download the color postcard pdf
Click here to download the black and white postcard pdf
Click here to download the color postcard Word
Click here to download the black and white postcard Word
Email #2 - Send this email the Day Before Pie Pick Up (Go to email templates>samples>BRO Program - Thanksgiving Pie 2 of 3)
Sample of Email #2
Subject - What time do you think you’ll pick up your pie?
I’m so excited to give you your Thanksgiving Day Pie.
You can pick up your free pie at my ofﬁce - 2343 Lamb Drive, Evergreen Park - on Wednesday Nov. 24th between 9am and 6pm.
So I can be ready for you when you arrive, what time do you think you’ll swing by and pick up your pie?
Attach this Yelp card to the Pie Box:
Make sure to put a card on each pie box for maximum effect. Below is a sample of the card.
Click here to download the color version of the card pdf
Click here to download the black and white version of the card pdf
Click here to download the color version in Word
Email #3 - Day After Thanksgiving (Go to email templates>samples>BRO Program - Thanksgiving Pie 3 of 3) In the body of this email you'll also see an "insert link" in red. This link should be your link to your Yelp page. If your client has already given you a Yelp review just change this email to a Thank you acknowledgement email.
Email #3 Sample:
Subject - How was your pie?
I really hope you enjoyed your holiday with family and friends.
Because so many people have asked us how they can tell people about me I’ve set up an on-line YELP Review Page. This makes it easy and fun for you to tell others about your experience working with me.
Would you please take a few minute and go to (insert link) and tell your story. Because experience shows that 25% of all the people who are looking for a Lender they can trust will seek out out an on-line review.
When you write your review it helps me let others know about the quality of service I will provide them.
Your YELP review makes a big difference to me.
If you have any questions, please click on Help in the bottom right to reach out to tech support. Thanks!
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