The 5Star search finds service records based on Company Name, First Name and Last Name.
Service names that aren't descriptive are hard for your visitor search for.
For example, let's say you add a floor installation and cleaning service called All Pro. They are the best carpet cleaning service and you want them to appear if a visitor searches for "carpet cleaning."
In the 5Star Dashboard, use the Search Tags field to add a search string, or specific keywords that your visitor might search for.